AVC is at HubSpot UNBOUND 26 Boston · September 16–18 · come and say hello in your language Meet us there →

Which language should we reply in?

Pages are in English. Your choice rides along with your enquiry.

Let's Talk

Home / Newsworthy

AVC CEO Joycelyn David tells NARCITY why multiculturalism is key to growing your Canadian business 2021

AVCommunications

From 2021 to 2023, Canada aims to bring 1.2 million immigrants to compensate for the shortfall in 2020, the year hit by a global pandemic.

With over a million new people entering Canada from different parts of the world, Canadian businesses need to start thinking about turning this diverse audience into new customers.

“The future is bright because the market has awoken to something we’ve known for 20 years, diversity is good for business.”

— AVC CEO Joycelyn David shares in her interview with Narcity.

a group of people in the office, happily raising their hands to show support

These newcomers are not the only source of growth. So are the diverse Canadians who are now living in the country. That is why multiculturalism is a key factor to consider when marketers formulate their growth strategy for 2021.

David reveals five ways on how Canadian businesses can successfully tap into the multicultural market. Read the full article, click here.

For Canadian brands who would like to dip their feet into multicultural marketing, start by chatting with the experts. Contact Shaharyar Irfan.

← NewerOlder →

Let's Talk

Got a wild idea?

We love those! Reach out and let's see what we can create together.

  1. Tell us the idea.A line or two is plenty — no brief required.
  2. The right practice lead reads it.Matched by the audiences and services you pick, not a general inbox.
  3. You hear back within one business day.From a person, in whichever of our sixteen languages you wrote in.
Contact Ushello@avcomm.ca
Phone416-866-8882

Toronto · New York · Los Angeles

Sixteen languages on the team. Write to us in yours.

Tell us what you're working on.

One form, one business day, the right practice lead.

Please tell us your name.
That email doesn't look right.

Your details go to AVC only — no lists, no resale. Asking to be forgotten takes one email.

Let's Talk