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Creative

H&M Becomes the First Canadian Brand to Hit 100,000 WeChat Followers in a Year

Challenge

How to build meaningful relationships with vital Chinese-Canadian audiences?

AVC Answer

Launch the first-ever official Canadian WeChat account, designed specifically for Chinese Canadians, and offer weekly content in bilingual Chinese and English.

What We Did

  • WeChat Account Launch
  • Influencer Marketing
  • Brand Activation
  • Content Strategy and Creation
  • Translation

Impact

  • 112,000+ followers in the first year, making it the first Canadian retailer to reach this milestone.
  • Over 2M earned social impressions.

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