Challenge
To position Invisalign as a trusted option to orthodontics amongst key consumer segment Chinese Canadians.
AVC Answer
To spark real interest and inspire confidence in Chinese Canadians, Invisalign brought in Jeremy Lin as their first-ever “Smile Coach.” Jeremy’s role was more than a title; as a familiar figure who’s overcome challenges both on and off the court, he became the trusted advisor with a confident smile, guiding audiences toward Invisalign’s benefits as an alternative to braces.
What We Did
- Social Media Videos
- Digital OOH
- Print Decal
- WeChat Advertorial
Impact
- 58 custom video and creative assets
- 40+ VIP media outlets and influencers at PR event
- 2M+ earned impressions
Let's Talk
It's Your Turn
You've seen how we do it. Now let's build cross-cultural campaigns that work.
- Tell us the idea.A line or two is plenty — no brief required.
- The right practice lead reads it.Matched by the audiences and services you pick, not a general inbox.
- You hear back within one business day.From a person, in whichever of our sixteen languages you wrote in.
Contact Ushello@avcomm.ca
Phone416-866-8882
Toronto · New York · Los Angeles
Sixteen languages on the team. Write to us in yours.