Challenge
In a highly competitive Lunar New Year season, the brand wanted to stand out on crowded shelves amidst other popular gift options that are tailored to cultural themes.
AVC Answer
A custom designer Lunar New Year gift box taps into the rich symbolism of the dragon with a design that celebrates the emperor’s “Dragon Beard” — a mark of dignity, power, and prosperity. The concept is brought to life through a Dancing Dragon motif, where the dragon’s dynamic movement is captured in sweeping, brushstroke-style lines.
What We Did
Limited Edition Packaging Design
Impact
Carried at over 1000+ locations across Canada and expanded to the USA market.
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