Challenge
To stand out in a crowded remittance market, and showcase the brands appreciation for the Filipino money senders’ unique contributions and cultural heritage.
AVC Answer
Created a campaign to celebrate the perseverance of Filipino senders and their journey with the spirit of “Galing!” (a Filipino word for excellence or greatness). Showcasing real stories of Filipino senders, the campaign aimed to validate their hard work and sacrifices, replacing feelings of obligation with pride.
What We Did
- Documentary Video
- Brand Activation
- Radio
- Retail OOH
Impact
21 million impressions with over 595,000 unique users reached.
Let's Talk
It's Your Turn
You've seen how we do it. Now let's build cross-cultural campaigns that work.
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Contact Ushello@avcomm.ca
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