Home / Newsworthy
Newsworthy
Insight before it's obvious
What our strategists, planners and creators are reading into the market right now.
Why a New Canada–China Strategic Partnership Matter for Canadian BusinessA turning point in Canada-China relations has finally arrived as Mark Carney wraps up the first visit by a Canadian prime minister to China in almost ten years with the…Read2026, the Year of the Horse: A Moment for Brands to Move Forward In less than 3 months, we’ll be celebrating the Year of the Horse—a symbol of strength, vitality, and progress in East Asian culture. The Horse embodies drive…ReadWhy Should Brands in North America Start Black Friday Sales Earlier?Normally, brands and retailers will launch Black Friday promotions in mid-November, but starting from this year, things may become a little bit different as a major…ReadChinese Tourists Are Coming Back — Are Canadian Brands Ready?After five years, one of Canada’s most valuable tourism markets is finally reopening. On November 3, 2025, China has officially resumed group tours to Canada — a move…ReadInsight Alert: Holiday Season in Canada Isn’t Just About Bells AnymoreAs we are approaching Halloween, the holiday season is not that far away. When Canadians think about the holiday season, the images that usually come to mind are…ReadCounting on Culture: How Western Union’s Toronto Campaign Won Gold at the 2025 ANA AwardsWhen our clients at Western Union counted on us, we delivered Gold . And by that we mean taking home the grand prize for Local, Regional, or Market Specific Marketing…ReadCannes Lions 2025: Insights for Multicultural MarketersA few weeks ago, Cannes Lions 2025 revealed this year’s winners based on a total of 26,900 submissions of works from 96 markets , which is a record high. Here at AVC, we…ReadHosting the FIFA World Cup for the First Time Unlocks Unlimited Marketing Possibilities for Canadian BrandsWith the prelude to the 2026 FIFA World Cup, the inaugural edition of FIFA Club World Cup, wrapped up in the US, one of the highest-profile sports events in the world…ReadHow FSRA Built Financial Awareness Across CulturesWhen you’re new to a country, every decision can feel stressful. A mortgage isn’t just a mortgage. It’s a leap of faith. A pension isn’t just a savings plan. It’s your…ReadThe Art of Translation in Multicultural MarketingIn multicultural marketing, a well-crafted translation captures not just the literal meaning, but the emotion, cultural relevance, and resonance that make a brand…ReadCookies are Crumbling! Why Multicultural Marketers Should Pay AttentionHere’s a familiar scenario: you open your laptop, maybe with a steaming cup of coffee in hand. You start browsing a new article or checking out that brand-new recipe…ReadThe Untapped Halal Market in US and CanadaIn recent years, the halal market in North America has emerged as a dynamic and increasingly important segment of the consumer landscape. With Muslim populations in both…Read
Let's Talk
Got a wild idea?
We love those! Reach out and let's see what we can create together.
- Tell us the idea.A line or two is plenty — no brief required.
- The right practice lead reads it.Matched by the audiences and services you pick, not a general inbox.
- You hear back within one business day.From a person, in whichever of our sixteen languages you wrote in.
Contact Ushello@avcomm.ca
Phone416-866-8882
Toronto · New York · Los Angeles
Sixteen languages on the team. Write to us in yours.