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Newsworthy
Insight before it's obvious
What our strategists, planners and creators are reading into the market right now.
Why Emojis 🤔 Might Send the Wrong Message ❌ and How to Avoid It in Multicultural Marketing 🌍10 years ago, Face with Tears of Joy (😂) was named the Word of the Year by the Oxford English Dictionary. Since then, these tiny symbols, initially created by Shigetaka…ReadStudio Ghibli vs. AI: The Battle for Authentic Storytelling in a Digital AgeA Tale of Two Worlds: Handcrafted Magic vs. AI EfficiencyReadAV Communications Expands with New Co-Working OfficesWork is what we do, not where we sit.ReadLearning from HBC: How Canadian Brands Can Bridge the Multicultural GapGrowing up in Edmonton, Alberta, The Bay was more than a department store—it was an institution, a bastion of what we understood as Canadian identity. School shopping…ReadThe Cage-Free Clash: How McDonald’s and KFC Turned a Slogan Skirmish into a Social Media MomentFast food rivalries have long entertained consumers, but McDonald’s and KFC ‘s recent Chinese showdown has rewritten the playbook on competitive marketing. What began as…ReadHow Black Myth: Wukong Turned a Game Launch into a Cultural PhenomenonThe days of a simple game release are long gone. In 2024, Black Myth: Wukong didn’t just launch—it leapt off the screen and into everyday life through an explosion of…ReadRacing Towards Diversity: How F1 Connects Brands with a Multicultural AudienceFormula 1 isn’t just about blistering lap times and high-speed drama—it’s a global marketing machine that brands can’t afford to ignore. With races across five…ReadThe New Canadian Identity: More Than Just One CultureBeing Canadian doesn’t mean what it used to—it’s much more than that now. A new study, commissioned by us at AV Communications in partnership with Ipsos, shows a major…ReadCultural Intelligence: The Missing Piece in AI-Powered MarketingAI and Multicultural Marketing: Why It’s More Than Just TranslationReadStrengthening Our Leadership for 20252025 is shaping up to be a game-changer here at AVC as we’re kicking off the year with some powerhouse additions to our senior leadership team. We’re excited to welcome…ReadBridging Cultural Gaps: Deconstructing a Canadian Icon’s Chinese Market Brand StrategyDid you have a double double this morning? There’s a good chance you did – as did millions of other Canadians. For anyone confused and wondering “what the heck is a…ReadTop Marketing Trends to Watch in 2022If you’re looking to turn heads, make a positive difference, and stand out in 2022, then you need to tap into the marketing trends that will get you there. Take…Read
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